Digital Marketing a Strategic Perspective
The Digital Marketing: A Strategic Perspective programme equips professionals with the knowledge and skills to design and execute effective digital marketing strategies in a rapidly evolving digital landscape. This course explores key areas such as market analysis, consumer behavior, digital channels, content marketing, SEO, social media, and data analytics. Participants will learn how to integrate digital tools with traditional marketing principles to drive brand awareness, customer engagement, and business growth. Emphasis is placed on strategic planning, measurement of campaign effectiveness, and adapting to emerging trends and technologies. Ideal for marketing professionals, entrepreneurs, and business leaders, this course empowers learners to lead digital transformation initiatives that deliver measurable impact.
