Strategic Communication in Society
The Strategic Communication in Society programme explores the vital role of communication in shaping public opinion, influencing behavior, and driving social change. This course provides participants with the tools and frameworks to design impactful communication strategies that resonate with diverse audiences across sectors. Key topics include media literacy, narrative building, public relations, crisis communication, and the ethical responsibilities of communicators in a digital age. Participants will analyze real-world campaigns, develop persuasive messaging, and understand the dynamics between communication, power, and culture. Ideal for professionals in public affairs, media, corporate communications, and advocacy, this programme empowers learners to lead conversations that matter and create positive societal impact through strategic communication.
