Pricing: Using Data to improve Pricing Performance
Pricing: Using Data to Improve Pricing Performance is a dynamic course designed to help business leaders, pricing managers, and analysts harness the power of data to make smarter pricing decisions. The programme focuses on integrating data analytics with pricing strategies to drive profitability, competitiveness, and customer value. Participants will learn how to interpret pricing data, identify revenue opportunities, and avoid common pricing pitfalls using real-world tools and techniques. Through hands-on exercises, expert instruction, and practical case studies, the course empowers learners to build data-informed pricing models that align with business goals. Whether you're in B2B or B2C, this course delivers actionable insights to enhance pricing effectiveness and decision-making.
