Sales Excellence and Customer Relationship Management ( CRM)
Sales Excellence and Customer Relationship Management (CRM) is a results-driven course designed to equip sales professionals with the strategies and tools to boost performance and build lasting customer relationships. The programme covers key areas such as consultative selling, customer journey mapping, lead generation, account management, and CRM system utilization. Participants will learn how to align sales techniques with customer needs, drive loyalty, and use data-driven insights to improve engagement and retention. The course emphasizes value-based selling, digital CRM tools, and customer-centric strategies to enhance revenue and satisfaction. Ideal for sales executives, business development professionals, and client-facing teams, this course empowers learners to deliver consistent sales success in a competitive market.
